● Minecraft·Case study · Oct 2026
How we helped to 10x DefinitelyDead's distribution with the same amount of his time?
DefinitelyDead uploads a 4 hour 100 Days episode every week. He was recording, editing and uploading alone, and it had stopped being fun. Uploads were slipping and the channel was growing around 600 subscribers a month.
We started with the cuts only. Day counters, music, a recut channel and shorts moved over one step at a time. Now he records once and the same footage runs three channels.
long form views a month on four hour videos
Recording all week, editing all night
He was cutting a full week of recording into a 4 hour video himself and somehow shipping on time
Tired, frustrated, uploads slipping, around 15K subs growing roughly 600 a month
His one worry about hiring an editor: would anyone actually get his style and the vision for the series
One Discord message
Kyro messaged him on Discord offering to help with the edit
He said yes to the cuts only and kept the music and day counters himself, that was the test
Every step after that moved when it earned the move
The hard part is not the cutting
Cutting a 4 hour story out of a week of footage without losing it, every day counter landing exactly where the day changes, on deadline, every week
That only holds up with systems behind it
track music library sorted by the mod he is playing
he uploads a chunk, we cut while he records the next one
zooms and tighter pacing in the opening hour, that hour decides the other three
Average view duration on a 4 hour video
To scale against the 4 hour runtime
One recording, three channels
He records once
The same footage becomes the 4 hour main video, a tighter recut for DefinitelyDead TV, then clips for shorts
Nothing re-recorded, nothing he has to touch
Bars to scale against a week of footage
He records, that is the whole job now
Figures as of 12 Oct 2026
IN HIS WORDS
“Kyro Media has amazing editors that truly care about making great videos for your audience. They are always on time, handle any revisions thoroughly, and are a great asset in ensuring your channel runs smoothly.”
MOST VIEWED · EDITED BY KYRO
The multiplier is YouTube's own, how each video did against the channel's usual
I Spent 100 Days in the NEW CRAZY CRAFT Remake
322K views · 3.2x · DefinitelyDead
I Spent 100 Days in ANTARCHY (Orespawn 2)
179K views · 2x · DefinitelyDead
I Spent 100 Days in the NEW Prominence: Minecraft's HARDEST RPG
176K views · 3.1x · DefinitelyDead
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